The most durable consulting relationships begin with a room. A keynote that reframes how a leadership team thinks about patient engagement, an executive briefing that names a problem they have been unable to articulate, or a diagnostic workshop that turns strategic intent into a concrete roadmap — these are not preliminaries to the real work. They are often where the most important thinking happens. This offering covers three distinct formats, each designed to meet a different organisational moment.
Keynote & Conference Talk A 30–60 minute talk for pharma conferences, medical congresses, and industry forums. Topics drawn directly from 20+ years of frontline experience: why non-adherence is a structural design problem, why Product + Service is a new product, and what it takes to govern the treatment experience as a corporate capability. Framed to provoke the conversation that follows, not just fill a slot on the agenda
Executive Briefing A focused 90-minute session for senior leadership teams, board strategy days, or medical affairs offsites. Designed to reframe how the organisation thinks about patient engagement — not as a communications function but as a product strategy decision. Combines a structured presentation with open discussion, leaving leadership with a shared language and a clear sense of where the highest-leverage decisions lie
Diagnostic Workshop A half-day or full-day working session for cross-functional teams — Medical Affairs, Commercial, Digital, Patient Engagement — that need to move from awareness to decision. Standalone and fully deliverable as a one-time engagement. Participants leave with a mapped patient journey, a maturity assessment of current programmes, a prioritised opportunity list, and a draft roadmap they can act on immediately — with or without further consultancy involvement
Topic areas Why the prescription is not the finish line. Product + Service as a new product strategy. The leaking bucket: why acquisition spend cannot compensate for broken persistence. Medical Affairs as the owner of the treatment experience. What real patient engagement looks like — and how to tell it apart from patient marketing. Building Supported Treatment as a durable corporate capability
Formats available In-person and virtual. Standalone or as part of a broader programme. Available in English and Danish. All formats are designed as complete deliverables — not as entry points to a sales process
Speaking background 20+ years of speaking at pharmaceutical conferences, medical congresses, international advisory boards, and internal leadership events across Europe and beyond. Recognised for digital innovation at a global pharmaceutical marketing conference. Experienced facilitating cross-functional groups from Medical Affairs, Commercial, Digital, and senior leadership
How to engage All formats are scoped individually. Contact janne@ehealthnordic.com with a brief description of your event, team, or challenge and we will design the right session together